If you’re a start-up real estate agency, independent realtor, or a real estate service provider in the market for a while, a distinguishable name for your business is the utmost crucial time today to pull leads and secure more deals.
If you can win the trust and loyalty of your target audience and follower: well, buddy, consider you’ve scored big time.
Now the question is how do you become a trustworthy, favorite business for your real estate audience?
The straightforward answer to that is through branding, and this guide will present you with real estate branding ideas so your competitors are nowhere close to you.
Before you set out branding your real estate business, register this first- building a brand is complex and requires a lot, like really a lot of work.
Another thing you need to note is that you don’t get success overnight. It would be best if you were constantly at it with your branding efforts and clarity with your core goal.
For real estate businesses trying to build a solid brand and name in the industry, we did some leg work to get you started.
First thing first you need to be clear about who is your audience. The primary focus of a realtor should be to get the audience of home buyers and real estate contractors who need to get seen by property management agencies and home builders.
So getting your target audience in check is the first step to brand your real estate business.
Once you’ve identified the niche of your audience, proceed to understand the age, requirements, pain points, interests, and location. Real estate market research will give you all the information you need on your target audience.
Every business or service provider aims to make more sales, build loyal supporters, be the #1 in the real estate industry, or any other drive to grow their business from strength to strength.
So, it is important to list your organization’s mission, vision, and goals and make sure you and everyone associated with your business know it to the T.
The mission, vision, and goals of your real estate business are the crux on which your organization is going to operate and the message you’re going to give to your clients when they work with you.
Investing in a property is the most important investment one can make in their life. For some owning a house could be a lifelong dream; for some, it could be the start of their investing venture, and for some, it might have a huge sentimental element to it.
Now, as a real estate provider, don’t treat it just as a business venture. It is an important investment for your customers, and you must acknowledge that.
Your role is to treat it with value for your audience in all your equal importance and gravitas as it is for your audience and provide valuable insights with each and every branding instance.
The more value your information offers to your customer, the more their trust in your business strengths.
Now, let’s get into tangible steps you can take to brand your real estate business.
Branding is not just for getting more leads and earning higher revenue; it is to make a mark for yourself in the industry that is so renowned that your name becomes synonymous with premium service and the best in the industry.
Successful branding makes your reputation so strong that the clients trust your name blindfolded without any hesitation.
Are you wondering where to start and how to brand your real estate business? Don’t worry.
We’ll lay out the outline to help you with your real estate branding journey. Now, without much delay, let’s get straight into it.
The first thing you do when planning your business is to start by naming your business. Select a name for your real estate business that easily rolls off the tongue and is catchy.
The goal here is to imprint your business name in the minds and mouths of your target audience.
Next is to focus on making the logo for your business. It must have the element of your business name and match it in its true sense.
Remember that your logo represents your business, so give all the time and effort to make a logo that stands out and is easily recognizable.
Here is where the above-mentioned “Know Your Goals” point comes to a full-fledged branding strategy. Your branding is not just to sell your services and makes money- while that is part of your goal, it shouldn’t be the only goal.
Your branding should show the morals, ethics, mission, and vision of your company and its people. You should showcase to people what your business is and what it stands for.
The core business principles of a realtor set you apart from a million realtors out there. Being true to your service and audience gives your business an edge over your competitors.
Content pulls your audience towards what you have to offer or what value you are providing to them, and professional brokerages are well aware of that.
Even if you post the perfect images and videos of property without content to justify that, it’s not going to hook your viewers.
Not just the listings but the overall website content- blog, landing page, about us page, and any other important page must have content and media that reflects your brand and gives a uniform impression of your value.
The content you put on your website and social media must be able to spark thought and strike a chord. You must make your target audience feel that what you’re conveying offers value to them.
Content marketing can be tricky as the content need to be designed for the audience, but never lose sight of your voice. Hiring a content marketing agency will be more effective and convenient for producing regular content that supports your branding goals.
There are only benefits to expanding your network with local businesses and with people around your town. Organizing or being a part of social events, charity events, conferences, community events, etc., allows you to make strategic business partnerships and make your brand known to new audiences that might not have been on your marketing radar.
In addition, you can use the social media platforms like Facebook, LinkedIn, Twitter, etc, in full force to build your brand presence online.
Having a website is crucial to having a digital presence and ensuring that the target audience finds your business. From a branding perspective, too, having a real estate website supports establishing your brand online.
A visually appealing website with a proper name, logo, color palate, engaging content, and brand story make a lasting impression on the viewers.
Make a strong website that highlights your uniqueness and depicts your services and values to make you stand out among the rest.
In this day and age, where people know about most brands and businesses from social media, leverage social media influencers to give your brand the boost and attention in front of their massive following.
Obviously, this is a transactional deal, you pay them to mention your business and its services to their audiences, and in turn, they put out a story, post, or even both- depending on the deal on their page, and Voila, their thousands or million for follower see that post, and know of you in an instant.
Now it’s not as easy and glorious as it sounds. It would help if you did the leg work in finding the brand influencer that matches your business and its values.
Find an influencer with a decent following, who is credible, and matches your vibe and audience demographic- you’ve hit the jackpot if they’re from your locality too. A story/post mentioned, video shout-out from them, and see how it bumps your leads.
Building authority via sharing and providing valuable insights and information to your audience is highly appreciated by the real estate audience.
Today, the podcast has become an excellent avenue for people to speak their hearts out, share knowledge, and build an audience base that keeps coming back to hear what you have to share.
A real estate podcast is your outlet to make content for your target audience and gain their trust before they want to invest in real estate.
Paid ads for realtors can be a great way to kick off a branding campaign by targeting the ads to their exact audience online. You can use Google and Facebook to run your ads and set the ad sets to match the characteristics of your target audience.
Make sure the ads you’ve set out for branding incorporate the message, image, color, and logo reflecting your brand.
Real estate is a challenging industry that keeps all you real estate service providers on your toes. With so much on your plate, from staying updated on your daily workload to meeting clients and giving them the tour of various properties in a single day, and god knows what all goes into the business operations, the time to focus on your marketing and branding must be taxing.
You can hire freelancers specializing in particular areas and let them do their magic. You can also hire a full-suit real estate marketing agency to tackle all your branding work simultaneously.
The benefit of hiring a third party is that they’ll have a bird’s-eye view and a fresh outlook to represent your business.
The be-all and end-all of real estate branding is not to boost revenue and make massive profits. The reason for branding is to create an aura of trust and approachability, inviting potential real estate buyers to come to your business first for any of their real estate needs.
Branding is to build relationships and loyal audiences who will consider your real estate services over others. Now do business a favor, and work on your branding right this instant.
The reality, obviously, is that you’ll need assistance from an agency to get your branding campaign going. You don’t need to look any further when Splendour Group is right here to serve you.
With Splendour Group, turning your real estate business into a brand is sure to be a rewarding and successful journey.
Our proficiency with real estate business and the market makes us the best partner in your branding journey. Join forces with Splendour Group, and make an unshakable name for yourself in the real estate industry. Contact us now.
Let's take your business to a new level with our real estate digital marketing expertise. It's never late to start.