Proven Strategy for Local SEO for Real Estate Agents

by splendour | March 9, 2023 | blog

 

Every business owner’s dream is high-intent local leads on autopilot and a spike in sales. This is more true for real estate agencies and realtors because what can be better than more conversion, fewer cold calls, and passive prospects? So if you think about what you should do to realize that dream, local SEO for real estate agents is your answer.

 

Today, when 90% of real estate buyers browse the internet searching for properties, agents, and reliable real estate companies, building your presence in the local SEO searches and SE (Search Engine) presence is imperative.

 

Once you’ve established a successful brand as a superior real estate service in the local search results using various search engine marketing strategies for real estate agents, inquiries and calls from your audience for your services on autopilot are the byproduct.

What is Local SEO for Real Estate?

First and foremost, let’s understand what exactly Local SEO is. So what goes into Local SEO is optimizing the content based on the queries of the local audience. Now how you find these keywords and use them in your content to target the local audience depends upon localization.

 

Google uses localization to show the user the most relevant results. Realtors have a high chance that their potential clients are from your area or looking up in your area. Here, local SEO makes it easy for your business to get seen in your local market on the search engine result page.

 

Investing in Local SEO by employing a real estate digital marketing agency with the proficiency and experience will give you the returns on your investment by bringing you high-quality local leads for your business.

 

This article will guide you regarding the essential areas and execution strategies for Local SEO so that you hit the bull’s eye with your Local SEO efforts, overshadowing your competitors and ruling over your local area. 

Local SEO Strategy for Realtors

The below-discussed local SEO strategies are relied upon by digital marketing experts. The methods may be different, but the results are the same in the end. Let’s find out the hyped local strategies that benefit local businesses. Also, read the real estate digital marketing plan you can adopt in 2023.

Hyper-Local SEO

Hyperlocal is building your local presence and ranking high on local searches but specifically for a focused locality such as a particular town, neighborhood, or a spot within a specific area. Local realtor websites and businesses can benefit from hyperlocal SEO because you’re narrowing your target audience and reducing your competition.

 

You can try more personalized marketing approaches and new ideas with a small focus group while following traditional marketing choices.

Finding Local Keywords

Optimizing the contents of your website with local keywords is the best strategy for search engine marketing for real estate agents. Including the right keywords on your website based on the search queries of your local audiences brings you the relevant traffic and leads you need to convert your sales. 

Neighborhood Pages

Lead generation is the goal of the local realtor websites or, for that matter, any business website. An experienced digital marketing strategist will vocalize the locally optimized landing page in which the hyperlocal keywords and phrases are included to indicate to Google that your real estate business serves a particular locality.

Local Blog Post

Including blogs on your website increases your options of adding local keywords to your content to target the audience while boosting your chances of ranking your content. Create hyperlocal blogs that mix informative and new content while also including a visual factor to appeal to your readers. 

Add Site to Google My Business

Google My Business(GMB) is now coined as Google Business Profile. Google Business Profile for realtors is crucial to improving their visibility in local SEO to get your leads and visitors with genuine intentions seeking their services. Local SEO depends heavily on the map pack, displayed just above the organic results.

 

Ranking in the first 3 spots on Google Maps listings is vital for businesses that provide services or sell products. Because your business will get much-appreciated exposure and increased conversions regarding sign-up, website traffic, calls, and more, gaining a top position is crucial.

 

Make sure you verify your ownership, build your profile, and affirm your listing at  business.google.com. Make sure you add local keywords and local geotags in the description fields.  

 GMB Ranking Factors

You can optimize your business listing to the t, but the GMB ranking factors also play a role in your local audience seeing your listing. The ranking factors that you must tick boxes are listed below:

 

Primary Category 

The category in GMB describes your business to the audience searching for products and services from your niche. The primary category represents your business, which means you must ensure that it is relevant to your business listings.

 

So that you appear on the local search result when the audience is searching for services in their area. Additional categories also contribute to the ranking game, so consider your categories accurately when creating your profile.

 

Keywords in Business Title

While keyword stuffing is not considered an effective practice, a business name that is highly descriptive and includes the relevant keyword has a high chance of performing well on GMB. Try to include the relevant keywords in your real estate business seamlessly and correctly.

 

Search Proximity

GMB shows the results based on the proximity of the business to the searcher; this is the best-case scenario when trying to reach the local audience. 

 

Local Pages Linking 

The conventional way is to link the homepage of a business on the GMB, but for a real estate business that most often is providing its services on multiple locations, it’s advised to link their location pages. When you do that, you instruct Google to crawl through your location pages to find the local content and provide relevant results to your audience searching for any location.

 

Social Appearance

We are strong advisors of social media presence, and the power social media hold to make your business reach billions of people at once. Real estate businesses can leverage social media platforms such as Twitter, Instagram, Facebook, and TikTok and create regular posts, set location where you’re targetting your local audience, and make your content seen by them.

 

Bonus tip: You can add the people you’ve narrowed down from your hyperlocal strategy to get your message across quickly. 

 

Reviews and Ratings

Positive Google reviews are the best to build your brand image because your clients promote your business, influencing Google to do the same. Businesses that are reviewed and rated well rank higher in the Local Pack.

SEO Tools for Local Realtor Websites

To make your Local SEO campaign a success and charm your audience, you can take the help of some readily available tools to make the process easy for local SEO marketing. We’ve listed out some handy SEO tools local SEO for real estate investors can get the most benefit from.

 

Search Console

Google Search Console comprises the report of your website, which shows everything from your search performance to your website performance. You get the report on the keywords people use to find your site, your website’s optimization issues, how Google analyzes your website, your organic search performance, and more. Search Console is definitely worth your time if you want your real estate website to be well-optimized from every aspect.

 

Google Analytics

Google Analytics is the best tool to track website traffic, user behavior, and your website’s conversion rate. It shows you the pages of your website which are most popular and how your website visitors are finding your website.  

 

Yoast SEO

Yoast SEO is a WordPress plugin that makes it easy to optimize the contents of your website for the search engine. From providing suggestions to improve the readability of your content, meta description, title, and other SEO elements, it covers all those areas so that your content ranks well on the SE.

 

Moz Local

Moz Local is a fitting tool for local realtor websites as you can manage your business listing across various online directories using Moz Local. You must ensure that your business information comprises all the latest information and is accurate to improve your website’s local search ranking. 

 

Summary

For a ferocious and aggressive industry such as real estate, you must be active with your real estate marketing strategies. Local SEO for real estate investors and agents creates the opportunity to get focused leads and connect with people actively looking for real estate services. Putting forward the best local SEO practices raises your chances of getting found by the local audience and selling your services.

 

We understand that you must have your hands tied as real estate is a demanding field, so Splendour, the best real estate digital marketing agency for house agents, is here to take up the marketing work for you and let you rejoice in the spike in website traffic and leads.