The All New .ING TLD Domain by Google Now Available

by Swadesh Baniya | November 7, 2023 | blog

google .ing TLD domain

Businesses must have a memorable web identity that is distinctive enough for the viewers to take notice of. The top-level domains (TLDs) make it possible for businesses and organizations to have a website that has a strong online presence with just a single word that’s easy to remember. Google, the leading name in the online innovation category, has recently announced the availability of a new internet domain, the “.ing” top-level domain.


This article delves deep into this exciting revelation, providing a comprehensive overview of what Google’s new TLDs are all about.

What is a Top-Level Domain (TLD)?

Before we dive into the “” new launch, let’s first familiarize ourselves with precisely what the top-level domain (TLD) stands for and its purpose. Within the DNS hierarchy, a top-level domain (TLD) is at the end of a website’s root zone. To simplify, a TLD consists of everything that comes after the final dot in a domain name. For instance, within the domain, the ‘.org’ is the TLD. Other popular TLDs you must have indeed encountered are .com, .gov, .net, .info, etc. The suffix or extension defines the purpose or origin of the website.


Is ING Domain Worth The Investment?

The ing TLD is a boon for marketers as they can utilize the potential of the domain name to make their site easily findable and visible and properly market their products or services. From presenting your domain name in one or two words to ensuring the web address is easy to remember, deploying the .ing domain name is a great domain hack that must not go unutilized. The most prominent benefits of the .ing domain are:


Boost Your Brand Identity

The .ing TLD domain provides marketers and businesses looking to create a distinct online identity. The .ing portion, in the end, gives brands the freedom to come up with domain names that reflect the essence of their brand and enhance its recall value. You can now let go of the lengthy or complex domain names and choose the short and memorable names that can resonate with what your target audience wants.


Avenue to Show Your Creativity

The .ing is a way for you to spark your creative marketing ideas and develop innovative domain naming strategies. You can find various possibilities for crafting domain names that are engaging and relevant.


Clear Communication

Business websites must convey their core service to their target consumers merely from the domain name itself. The .ing TLD domain allows the business owners to name their site, so it gives clarity to the users. The domain name will be sufficient to make the viewers understand what the website is about and pull the interested traffic.


Helping Hand To Boost Your SEO Rankings

Search engine optimization (SEO) is the epitome of online success. .ing TLD can play a pivotal role in your SEO strategy. Search engines favor domain names that accurately reflect the content and intent of a website. With .ing, you can create a keyword-rich domain- using the primary keyword, making it more likely to rank higher in search results.


Maximizing User-Centricity with the ING TLD

The verbs engine in “ing” are impactful because they describe the action, and they can be the perfect way to describe what a user is looking for. User intent has always been an important barometer in search engine algorithms to determine the relevance of your site, and verbs like editing, marketing, blogging, etc, can open up a window of opportunities for website owners.


From naming their location-based domain for it to be specific and show the viewers the exact service they provide, such as “” or “”, or strategically naming a product as “”, the possibility to cleverly position your business so that the users get exactly where they want is endless.


The Cost of ING Top-level Domain

Launched on October 31, 2023, Google Registry has introduced the .ing domain, which businesses and brands can use in a versatile way and let their unique creativity shine. As part of Google’s Early Access Period (EAP), customers can register for the .ing domain via a one-time fee. December 5, 2023, onwards, the public can register for the .ing domain from professional registers of their choice at an annual price of $14.99.


Do you also want a cool .ing domain? Well, then, all you gotta do is to go to the website, and they’ve got a bunch of “short and unforgettable” domain names at your disposal. The ing domain has extra security features as they’re on the Google HSTS (HTTP Strict Transport Security) preload list. This is your perfect opportunity to create a fun website, rename your domain using your primary keyword, or fine-tune your existing website with a single word and redefine online branding and engagement.


Swadesh Baniya

Swadesh Baniya

Adept with the latest industry trends and a commitment to excellence, Swadesh is on the journey to guide fellow marketers and businesses toward unparalleled success with his valuable insights.

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