1. Search Engine Optimization
Search engine optimization is one of the best paths to grow your small business. This is the process of optimizing your website to rank higher in search engine results pages. It increases the amount of organic traffic your website receives. The channels that enjoy SEO include websites, blogs, and infographics.
Types of Search Engine Optimization
i) On-page Search Engine Optimization
On-page SEO refers to optimizing many components within a website. The goal is to set up your site’s pages to land at the top of search engine results and capture more traffic.
It does the task like optimizing the content, architecture and the HTML code of your website. Every factor of On-Page SEO can control your website’s interface.
ii) Off-Page Search Engine Optimization
Off-Page SEO is the set of factors that occur on other websites that improve your website’s position in the search engine results pages (SERPs).
This type of SEO focuses on all the activity that takes place “off-page” when looking to optimize your business. The number of publishers that link to you, and the relative authority of those publishers, affects how you rank for the keywords you care about.
2. Content marketing
Content marketing means creating and sharing valuable free content to attract. It converts prospects into customers as a repeat buyers. The type of content you share related to what you sell. In other words, you’re educating people so that they know, like, and trust you enough to do business with you.
3. Social media marketing
Social media marketing is the process of leveraging the network to interact. It increases traffic and sales to websites. Not only social media help in promoting the product but It is also a place to interact with users and tell them what makes your brand unique.
There is a huge amount of users on social media. It is easy to reach wider with the help of social media. So, social media marketing is very important part of digital marketing strategies for small business.
4. Pay per click (PPC)
Have you ever noticed the advertisements appear alongside search results on Google? Then, you are already familiar with pay-per-click, or PPC advertising.
PPC is an online advertising model in which advertisers pay each time a user clicks on one of their online ads.
5. Email marketing
Email marketing helps to build a relationship with your audience. By using emails, you can send relevant information through marketing communication flow. While doing this you can convert prospects into customers.
People who admire your store can join you through email marketing campaigns. They will learn everything they need to know to make an informed buying decision.
Moreover, It takes a low cost while doing email marketing. It is full of control and ease of use. It is easy to measure results in the evaluation through this marketing strategy.
6. Affiliate marketing
Affiliate marketing is a popular tactic to drive sales. It is used to generate significant online revenue. It is beneficial to both brands and marketers. The new push towards less traditional marketing tactics has paid off.
7. Native marketing
Native advertising is the use of paid ads that match the look and function of the media format. They are often found in social media feeds, or as recommended content on a web page.
Unlike display ads or banner ads, native ads don’t look like ads. They look like part of the editorial flow of the page. The key to native advertising is that it is non-disruptive. It exposes the reader to advertising content without sticking out like a sore thumb.
8. Online PR
Online PR is a strategy used to increase awareness of your brand using online methods. It’s like traditional PR, but it offers the opportunity to reach a much broader audience.
9. Inbound marketing
Inbound marketing is a marketing method designed to draw visitors and potential customers. Rather than pushing a brand, product onto prospects in the hope of customers.
Inbound digital marketing is a combination of marketing channels. Content marketing, SEO, and social media, etc. are the combination of content marketing. It combines all these tools in creative ways to attract people’s attention.
The aim of successful inbound marketing is to increase reach and drive quality traffic. It is also used to increase engagement and conversions using earned and owned media.
Traditional commerce has changed into online commerce. Businesses can reach customers in a digital way. Marketing your business is easy; digitally.
Digital marketing connects digital channels. Such as search engines, social media, email, and other websites with customers.
A digital marketer handles developing, implementing and managing marketing companies. They promote the company and its products or services.
They identify and evaluate new digital technologies. They use analytics tools to measure site traffic to better optimize marketing campaigns.