Think wisely!!
Unmistakably, You’ll search for your cellphone and then, start your day with the internet like a rolling wave. Digital marketing in Nepal has been generating a high return on investment within a very short period of time.
Where there is a crowd, there are customers. This strategy helps in promoting products. Moreover, your potential customers are always sticking to their screens. Digital marketing is the most powerful platform for retaining every targeted audience. In the nutshell, it carries massive potential.
Internet marketing assists to view data and measuring the success of any campaign. Similarly, Smart Web Analytics tools are available that can generate meaningful information and reports from relevant data. As a result, you can analyze website traffic, audience behaviour, conversion rates, and so on.
Now, every business has embraced the latest technologies of online marketing in Nepal to improve their overall sales.
What Are the Digital Marketing Strategies in Nepal?
Do you know what Digital marketing in Nepal is? Digital marketing refers to the digital platform which is used to reach the target and promote business products and services through the internet.
With time, Nepal is doing better in digital marketing with better plans and strategies. To compete with the competitive digital trends, let’s have a look at some of the best digital marketing strategies in Nepal:
-
Social Media Marketing
Social media marketing in Nepal is the form of marketing in which companies use social media platforms to reach existing or new customers and promote their products and services. There is a large presence of Nepalese people on social media platforms like Twitter, Youtube, Instagram, Tiktok, and LinkedIn. These social media also provide platforms for marketers to run advertisement campaigns. Businesses can receive instant feedback from their customers if they are on social media.
-
Content Marketing
We often hear it said that “Content is king”. Content marketing involves creating relevant elements that would be published online. It can be infographics, videos, or any message that your brand represents. This helps to stimulate the audience’s interests plus, build up trust and loyalty. You can prepare the plan and tactics, create the contents and analyze how it impacts your business, too. Blogs, promotional, infographics, memes and gifs, video content, etc. are the content marketing types.
-
Email Marketing
Email marketing is an important tool to maintain a sound relationship with potential customers and clients. It can be done to send a promotional group of people/customers. It’s not just about sending emails, but, is a continuous process of planning, doing, controlling, and acting. Moreover, sending emails to new or existing customers is said to be email marketing.
-
Influencer Marketing
Nowadays, influencer marketing is really popular be it on Tiktok or Instagram. Businesses collaborate with celebrities to promote their brand as brand ambassadors. The vloggers and content creators on different platforms are paid for mentioning their products. Influencers can be celebrities, Industry experts and thought leaders, Bloggers, and Content Creators.
-
Search Engine Marketing (SEM)
Search Engine Marketing or SEM is the digital marketing strategy that increases the visibility of the website on the Search Engine Results Page (SERP). An example of SEM is the Ad displayed above the organic search results.
Since this strategy is new to Nepal, it’s an opportunity to put ads for motivated customers. The volume of customers visiting the search engine to get their desired products and services is increasing day by day in Nepal. SEM is the best strategy to garner more customers and each visitor improves the results in organic search results. It is also called PPC or paid search.
-
Affiliate Marketing
Affiliate Marketing is the new term in Nepal as a digital marketing strategy. There are some good stories shared by big e-commerce organizations such as Hamro Bazar, Daraz, Sasto deal, etc. about affiliate marketing. It is a way of earning a commission by promoting and selling other companies products and services. For Example, links to the purchase of products can be shown on different social media sites.
-
Mobile Marketing
Mobile marketing is the digital marketing technique to reach more audiences as possible on their mobile phones, tablets, pads, and wearable devices. This strategy can be used for promotion via social media, mobile applications, email, etc. Since the number of smartphone users has increased exponentially, there is greater reach to the target customers. For example, Mobile marketing with banners ads can be added, reaching the greater targeted audience anytime and anywhere.