Digital Marketing in Nepal

Think wisely!!

Unmistakably, You’ll search for your cellphone and then, start your day with the internet like a rolling wave. Digital marketing in Nepal has been generating a high return on investment within a very short period of time.

Where there is a crowd, there are customers. This strategy helps in promoting products. Moreover, your potential customers are always sticking to their screens. Digital marketing is the most powerful platform for retaining every targeted audience. In the nutshell, it carries massive potential.

Internet marketing assists to view data and measuring the success of any campaign. Similarly, Smart Web Analytics tools are available that can generate meaningful information and reports from relevant data. As a result, you can analyze website traffic, audience behaviour, conversion rates, and so on.

Now, every business has embraced the latest technologies of online marketing in Nepal to improve their overall sales.

What Are the Digital Marketing Strategies in Nepal?

Do you know what Digital marketing in Nepal is? Digital marketing refers to the digital platform which is used to reach the target and promote business products and services through the internet.

With time, Nepal is doing better in digital marketing with better plans and strategies. To compete with the competitive digital trends, let’s have a look at some of the best digital marketing strategies in Nepal:

• Social Media Marketing

  Social media marketing in Nepal is the form of marketing in which companies use social media platforms to reach existing or new customers and promote their products and services. There is a large presence of Nepalese people on social media platforms like Twitter, Youtube, Instagram, Tiktok, and LinkedIn. These social media also provide platforms for marketers to run advertisement campaigns. Businesses can receive instant feedback from their customers if they are on social media. 

• Content Marketing

  We often hear it said that “Content is king”. Content marketing involves creating relevant elements that would be published online. It can be infographics, videos, or any message that your brand represents. This helps to stimulate the audience’s interests plus, build up trust and loyalty. You can prepare the plan and tactics, create the contents and analyze how it impacts your business, too. Blogs, promotional, infographics, memes and gifs, video content, etc. are the content marketing types.

• Email Marketing

  Email marketing is an important tool to maintain a sound relationship with potential customers and clients. It can be done to send a promotional group of people/customers. It’s not just about sending emails, but, is a continuous process of planning, doing, controlling, and acting. Moreover, sending emails to new or existing customers is said to be email marketing.

• Influencer Marketing

  Nowadays, influencer marketing is really popular be it on Tiktok or Instagram. Businesses collaborate with celebrities to promote their brand as brand ambassadors. The vloggers and content creators on different platforms are paid for mentioning their products. Influencers can be celebrities, Industry experts and thought leaders, Bloggers, and Content Creators.

• Search Engine Marketing (SEM)

  Search Engine Marketing or SEM is the digital marketing strategy that increases the visibility of the website on the Search Engine Results Page (SERP). An example of SEM is the Ad displayed above the organic search results.

  Since this strategy is new to Nepal, it’s an opportunity to put ads for motivated customers. The volume of customers visiting the search engine to get their desired products and services is increasing day by day in Nepal. SEM is the best strategy to garner more customers and each visitor improves the results in organic search results. It is also called PPC or paid search.

• Affiliate Marketing

  Affiliate Marketing is the new term in Nepal as a digital marketing strategy. There are some good stories shared by big e-commerce organizations such as Hamro Bazar, Daraz, Sasto deal, etc. about affiliate marketing. It is a way of earning a commission by promoting and selling other companies products and services. For Example, links to the purchase of products can be shown on different social media sites.

• Mobile Marketing

  Mobile marketing is the digital marketing technique to reach more audiences as possible on their mobile phones, tablets, pads, and wearable devices. This strategy can be used for promotion via social media, mobile applications, email, etc. Since the number of smartphone users has increased exponentially, there is greater reach to the target customers. For example, Mobile marketing with banners ads can be added, reaching the greater targeted audience anytime and anywhere.

Why Switch to Digital Marketing in Nepal?

“Nepal adds 250 internet users per hour. Digital literacy has been continuously growing.“ There are 11.51 million internet users in Nepal as per Data Reportal in January 2022 and users are growing every day. You can be in front of your probable customers while they are using different apps across their mobile phones.

Mobile phones are the main driver of Nepal’s internet adoption. 95.62% of the population is living within the range of a mobile tower. In the second place, the launch of the 5G service also helped increase the number of internet users.

“In the present scenario, businesses have made extensive exploitation of digital technologies. Besides that, the growing demand for SEO experts, Social media marketers, and digital marketing managers is proof that businesses have given priority to digital marketing over traditional marketing.”

What are the differences between Traditional Marketing and Digital Marketing?

In digital marketing, there is the flexibility to stop the poorly performing ads in real-time. Digital marketing appeals to the people and increases brand awareness and boosts sales. Online marketing lets you interact directly with the customers who see the content through messages, social media posts, and comments. Whereas, this may not be feasible in traditional marketing.

Traditional marketing can cost lots of money and may not help to get the target audience. With digital marketing agencies, it’s inexpensive and gets the target audience.

More modern customers are turning digital to make the purchasing decision of products and services. Digital marketing offers lower costs and higher growth and people mostly rely on mobile phones to fulfill their daily demands for products and services. It is easier to track and monitor digital marketing in Nepal than traditional marketing.

How Can Digital Marketing Agencies Help Your Business?

A digital marketing agency is focused on result-oriented marketing using various strategies of digital marketing. Trackable marketing and high Return On Investment are the major attributes of a digital marketing agency in Nepal.

According to the Infusionsoft Small Business Marketing Trends Report, over 70% of businesses handle their marketing in-house. However, only 43% of those businesses ‘ marketing efforts are effective. What’s the point of doing something yourself if you can’t do it right? Not only- but also, 47% of business owners don’t even know if their marketing tactics are working.

A skilled online marketing agency helps you build a brand that stands out in the crowd. It’s always an advantage to work with experts. Digital marketing agencies perform search engine optimization to rank pages higher on the Search Engine Results Page (SERP).  For your business, Digital marketing agencies provide short-term and long-term tactics and strategies. The experienced digital marketing agencies provide access to the latest technology and tools. Such agencies adapt to the changing search engine algorithms.

• Build Your Brand

  Your brand is your identity. You must set a proper goal in evaluating the digital marketing presence to build customers for your products. It is imperative to create brand awareness by interacting with customers at the right time with the right message through the right channel. And, this ultimately helps to build a loyal customer base.

• Know Your Niche

  Marketing without knowing a niche is like pouring water into sand. Today’s customers are tech-savvy. Before purchasing, they search for information about a product on the internet. The internet behaviors of potential customers can be tracked to identify your niche. You can identify the problem area and provide the solution.

How Remarkable Is It for You to Be Accessible to Your Customers?

The goal of digital marketing is to make your customer satisfied with the services. Good client feedback increases the word of mouth, finally increasing clients. Customer satisfaction helps the business to grow in the long term. You can be available in different channels to the customers such as social media, email, or phone calls.

The knowledgeable help and faster customer service speed are liked by all the customers. Answer the queries of the customers, and pick up the conversation from where it was left from previous touchpoints. You can add the most popular FAQs to the page to help the customers. You have to identify the top points why the customer is contacting you. Firstly, Online marketing agencies dedicatedly listen to customer queries. Secondly, communicate with the business owners whenever wanted.