A Complete Guide Into Digital Marketing

by Swadesh Baniya | April 29, 2019 | blog



What Is the First Thing You Do as You Wake Up in the Morning? Think wisely!!


Unmistakably, you’ll search for your phone and start your day with the internet like a rolling wave. It has become the habit of almost everyone with a phone and internet connection. Now, what this does is create a huge market for businesses to broadcast their services or products online, which has turned the focus of businesses into digital marketing. 


Digital marketing has been able to generate a high return on Investment within a very short period of time because where there is a crowd, there are customers. This strategy helps in promoting products. 


As potential customers are hooked onto their screens, digital marketing has become the most powerful platform for retaining every targeted audience. In a nutshell, it carries the potential for businesses to generate massive revenue. 


Internet marketing assists in viewing data and measuring the success of any campaign. Similarly, Smart Web Analytics tools can generate meaningful information and report from relevant data. As a result, you can analyze website traffic, audience behavior, conversion rates, and so on.


Now, every business has embraced the latest technologies of online marketing all around the globe to improve their overall sales.

What Are the most sort after Digital Marketing Strategies?

Digital marketing is a vast umbrella that has many practices and strategies under its wing. Let’s have a look at some of the best digital marketing strategies that produce the results: 

Social Media Marketing

Social media marketing is the form of marketing in which companies use social media platforms to reach existing or new customers and promote their products and services. There is a large presence of users on social media platforms like Twitter, Youtube, Instagram, Tiktok, and LinkedIn. These social media also provide platforms for marketers to run advertisement campaigns. Businesses can receive instant feedback from their customers if they are on social media. 

Content Marketing

We often hear it said that “Content is king .” Content marketing involves creating relevant elements that would be published online. It can be infographics, videos, or any message your brand represents. This helps to stimulate the audience’s interest plus build up trust and loyalty. You can prepare the plan and tactics, create the content and analyze how it impacts your business, too. Blogs, promotional, infographics, memes, gifs, video content, etc., are the content marketing types.

Email Marketing

Email marketing strategy is important for maintaining a sound relationship with potential customers and clients. It can be done by sending a promotional group of people/customers. It’s not just about sending emails but is a continuous process of planning, doing, controlling, and acting. Moreover, sending emails to new or existing customers is said to be email marketing.

Influencer Marketing

Influencer marketing is popular nowadays, be it on Tiktok, Facebook, or Instagram. Businesses collaborate with celebrities to promote their brand as brand ambassadors. The vloggers and content creators on different platforms are paid for mentioning their products. Influencers can be celebrities, Industry experts and thought leaders, Bloggers, and Content Creators.

Search Engine Marketing (SEM)

Search Engine Marketing or SEM is the digital marketing strategy that increases the visibility of the website on the Search Engine Results Page (SERP). An example of SEM is the Ad displayed above the organic search results.


Since the paid media strategy falls outside the marketing budget for most companies, it is an opportunity to put ads to win potential customers faster. The volume of customers visiting the search engine to get their desired products and services is increasing daily. Thus, SEM is the best strategy to garner more customers, and each visitor improves the results in organic search results. It is also called PPC or paid search.

Affiliate Marketing

Affiliate Marketing is fairly new as a digital marketing strategy. Some good stories are shared by big e-commerce organizations, such as eBay, Amazon, Best Buy, etc., about affiliate marketing. It is a way of earning a commission by promoting and selling other companies’ products and services. For example, links to the purchase of products can be shown on different social media sites.

Mobile Marketing

Mobile marketing is the digital marketing technique to reach more audiences as possible on their mobile phones, tablets, pads, and wearable devices. This strategy can be used for promotion via social media, mobile applications, email, etc. Since the number of smartphone users has increased exponentially, there is a greater reach to the target customers. For example, Mobile marketing with banner ads can be added, reaching the greater targeted audience anytime and anywhere.

Why Switch to Digital Marketing?

Most Used Social Media Platforms

In this digital age, it is the need of the hour to switch to digital marketing. According to the January 2023 report by Statista,  5.16 billion people use the internet worldwide, and approximately 8.5 billion searches are made on Google in a single day. 


Thus, where your audience is on the internet, then why not prioritize digital marketing? You can be in front of your probable customers while they are using different apps across their smart devices. 

What are the differences between Traditional Marketing and Digital Marketing?


In digital marketing, there is the flexibility to stop poorly performing ads in real-time. Digital marketing appeals to people and increases brand awareness, and boosts sales. Online marketing lets you interact directly with the customers who see the content through messages, social media posts, and comments. In contrast, this may not be feasible in traditional marketing.


Traditional marketing can cost lots of money and may not help to get the target audience. With digital marketing agencies, it’s inexpensive and gets the target audience.


More modern customers are turning digital to make purchasing decisions for products and services. Digital marketing offers lower costs and higher growth, and people mostly rely on mobile phones to fulfill their daily demands for products and services. It is easier to track and monitor digital marketing than traditional marketing.


How Can Digital Marketing Agencies Help Your Business?

A digital marketing agency is focused on result-oriented marketing using various strategies of digital marketing. Trackable marketing and high return On Investment are the major attributes of a digital marketing agency.


According to the Infusionsoft Small Business Marketing Trends Report, over 70% of businesses handle their marketing in-house. However, only 43% of those businesses’ marketing efforts are effective. What’s the point of doing something yourself if you can’t do it right? Not just that,  47% of business owners don’t even know if their marketing tactics are working.


A skilled online marketing agency helps you build a brand that stands out in the crowd. It’s always an advantage to work with experts. Digital marketing agencies perform search engine optimization to rank pages higher on the Search Engine Results Page (SERP). For your business, Digital marketing agencies provide short-term and long-term tactics and strategies. Experienced digital marketing agencies provide access to the latest technology and tools. Such agencies adapt to the changing search engine algorithms.

Build Your Brand

Your brand is your identity. You must set a proper goal in evaluating the digital marketing presence to build customers for your products. It is imperative to create brand awareness by interacting with customers at the right time with the right message through the right channel. And this ultimately helps to build a loyal customer base.

Know Your Niche

Marketing without knowing a niche is like pouring water into the sand. Today’s customers are tech-savvy. Before purchasing, they search for information about a product on the internet. The internet behaviors of potential customers can be tracked to identify your niche. You can identify the problem area and provide the solution.

How Remarkable Is It for You to Be Accessible to Your Customers?

The goal of digital marketing is to make your customer satisfied with the services. Good client feedback increases word of mouth, finally increasing clients. Customer satisfaction helps the business to grow in the long term. You can be available in different channels to the customers, such as social media, email, or phone calls.


The knowledgeable help and faster customer service speed are liked by all the customers. Answer the queries of the customers, and pick up the conversation from where it was left at previous touchpoints. You can add the most popular FAQs to the page to help the customers. You have to identify the top points why the customer is contacting you. Firstly, Online marketing agencies dedicatedly listen to customer queries. Secondly, communicate with the business owners whenever wanted.



Swadesh Baniya

Swadesh Baniya

Adept with the latest industry trends and a commitment to excellence, Swadesh is on the journey to guide fellow marketers and businesses toward unparalleled success with his valuable insights.

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